“The more the merrier” is not the case with Instagram hashtags.As seen below, the #beautyblogger hashtag was banned, then reappeared with a warning saying “recent posts for #beautyblogger are hidden because some posts may not follow Instagram’s Community Guidelines.” If temporarily, it means that one day it might be blocked but might be back another day. If it does not appear as a hashtag in the search results, the hashtag is banned – either temporarily or indefinitely. To do so, search for a hashtag in the search bar in the Instagram app. Always search a hashtag before posting to make sure it isn’t flagged or banned. Some hashtags are banned, but it’s not always clear why some are, like the hashtag #pushups for example.Set up a hashtag cycle if you want to use the same hashtags. Instagram’s algorithm will penalize you for using the same hashtags on every post.Choosing niche hashtags specific to a brand or image will get the right kind of followers. Platform-Specific Best Practices InstagramĪccording to Bloomberg, businesses spent about $20 billion to advertise on Instagram last year, $1.7 billion on Instagram Stories alone. To find out which hashtags are trending daily, Get Day Trends is a great website. They are a fun way to keep your profile relevant surrounding different content. These usually have a theme, such as #MotivationMonday, #WellnessWednesdat and #ThrowbackThursday. If you’re running a sponsored ad, you can use a unique hashtag to keep track of activity relating to the campaign.įor example: the Tezza App’s #12DaysOfTezzaApp to promote their holiday campaign. These can hint at what you do while providing inspiration to users.įor targeting users in a specific region, you can include names of places.įor example: #America, #California, #LosAngeles This may be a slogan, the name of a specific product or even the name of the business.įor example: AllBird’s shoe brand’s hashtag is #WeAreAllBirds. These help you build a community specifically around your brand. Hashtag Strategiesīefore we get to platform-specific best practices, here are the different types of hashtags you can use to post across platforms:Ĭompanies use general hashtags for posts related to their product and service offerings. While best practices vary due to factors like location, industry and sponsored content, there are still some general guidelines that will help you see increased engagement compared to posts that do not fall within the latest best practice suggestions. Here is our list of the social media best practices for Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest and YouTube in 2021, including hashtag strategies, content direction and the best times to post on each platform. Keeping up with the trends is challenging but necessary to succeed in digital marketing. 2022 Best Practices for Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube & Pinterest
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